3oz English Literature, pref. BA (Hons) from University of York.
6oz TV production, ideally 6-years for top UK independent.
2oz interpretive copywriting, if possible for leading Australian exhibition-design company.
1 dollop of online journalism and video production (if budget allows, use well-known Australian news portal).
A pinch of marketing prowess, preferably as Marketing Exec for international science lab.
Add generous splash of 'Editor and Head of Copywriting' for UK-based marketing agency
Method:
Mix ingredients vigorously together.
Season liberally with humour, originality and intelligence.
Add splash of flat white coffee to ensure full creative capacity is reached.
Bake in balmy sunshine, or crisp white snow (never rain), and garnish with a scribble pad and laptop.
For perfect results, especially when cooking in the evening, a splash of champagne can be added to ensure the mixture’s quality is maintained (prosecco works too if budget is tight).
